If you are aware of the outrageous business ventures of the fashion hubs like Milan, Rome, Paris, New York, then you must have been aware of the fast fashion that has now come to life – and is spreading his wildfire, where everyone is eager to keep up with the latest trends. But numerous theses have been written by business, fashion and market students about the adverse effects of this largely growing industry. Moreover, many professionals providing Thesis writing services have also outlined the damaging outcome of such a rapidly growing fashion industry.
What is Fast Fashion?
Unlike the conventional fashion trends that made new releases every year, fast fashion sells out new trends every week. Huge fashion labels are working round the clock to provide their consumers with new clothing lines at a faster rate. Quite surprisingly, the affluent are also willing to invest in the newest collections as they keep up their high-class lifestyle.
How Does Fast Fashion Affect First World Countries?
You may believe that fast fashion and the general interest of people towards buying new clothes, from big fashion labels, globally may bring great economic benefits. But there is a dark side to this extravagant level of expenditure and the companies, in most cases, are well aware of it.
- Advertisements Have Become Equivalent to Propaganda
Most of these fashion advertisements endorse the idea that your life shall be complete if you buy their product. They are made to convince their viewers that their newest release is the one that is sought-after the most and if you possess it, you will presumably be a part of something apparently different and divine. But even after you fall into this trap, wear the product for a couple of times and lose your interest in it, you look for the newest release – and the vicious cycle continues.
- Society Has Become More Materialistic
In addition to the luring by advertisements, there is societal pressure associated with buying the dress or shoes that conform to the latest trend. And trends change faster than the seasons. People are judged on the basis of what they wear, more than what they say. Moreover, if you have a high social standing, irrespective of your profession, you are naturally expected to look good. But in fashion-forward cities, this pressure is manifold.
- Exponentially Increase in Garment Waste
Naturally, if you have clothing lines being released every week, adding the apparent social suicide of repeating the same clothes too often, you are bound to buy more clothes. These clothes are often either forgotten in the back of your closets or are simply dumped in landfills once they are thrown out. There has been such an alarmingly increasing amount of garment waste that some innovators are also considering the practicality of biodegradable fashion.
How Fast Fashion Affects the Third World Countries?
Since fast fashion outlets like Nike, Adidas and HnM are functioning through sweatshops in third world countries, they growth invariably influences these countries as well. But in recent years the influence has been more of a negative one than positive. Especially with the huge corporations benefiting and developing more as compared to the inhumane conditions in which most of these factories are working.
- Low Labor Wages
Inarguably, the big corporations placed hired cheap labor in the third world countries so as to save their expenses. But there is an incomparable difference between the money these corporations are making and the wages that the laborers are being paid. Even though, the company owners tend to argue that the wages are relatively better than what these laborers would earn had to they pursued local jobs. But that does not omit the fact that these people are still exploited and not given enough credit for running multi-million businesses for the people of first world countries.
- Cotton Farmers Are Stressed Out Due to the Increasing Demand
Since the fast fashion industry requires essentially cotton for most of their garments, it is imported from third world countries. Cotton farming is still relevant and a potentially lucrative business in these areas, but with the increasing demand, the cotton fields are often so overused that they tend to lack the nutrients to make the best of the crop. Moreover, with the increased use of pesticides and with the pesticide monopoly, these cotton fields’ condition is made more deplorable. Hence, when farmers are unable to harvest the produce that can make the cut to the set standard, they tend to suffer from great losses. That is why there has been an increase in the rates of suicide of farmers in recent years.
It is the joint responsibility of local, third world governments and the fashion giants of the world, to find a middle ground where both the parties provide benefit to each other. As well as have a positive impact on the world and their respective communities.